The Association offers a slate of benefits to our members that include cooperative marketing programs and other negotiated vendor discount agreements. Some of the active benefit programs are listed below, or see the www.aupresses.org website.
Cooperative Advertising Program
The Association continues its Cooperative Advertising Program; offering discounted advertising rates in 13 publications to AUPresses members. In April and September 2019, member presses participated in cooperative advertisements that appeared in the Nation to mark the Association’s Annual Meeting and UP Week. In addition to the Nation’s fall and spring discount, AUPresses members also received discounted advertising in the Jewish Week’s Fall Literary Guide and the New York Times Book Review’s Holiday Issue. Publications participating in the cooperative program are:
The American Scholar
Issues in Science and Technology
The Jewish Week
New Left Review
New York Times
New York Times Book Review
New York Times Education Life
Cooperative International Exhibits
The Association offers exhibiting opportunities, often in partnership with international book trade fairs.
In 2019, AUPresses offered discounted exhibit space for members at the 3rd annual Feria International del Libro Universitario (FILUNI) in Mexico City, August 27-September 1. This cooperative program had launched in 2017 with the inaugural FILUNI, the first international university press book fair hosted in Latin America. FILUNI 2019 drew more than 180 university press publishers from Argentina, Brazil, Chile, Colombia, Costa Rica, USA, Spain, Peru, and Mexico.
Eleven member presses—University of Arizona Press, Cambridge University Press, Catholic University of America Press, Getty Publications, University of Illinois Press, IMF Publications (International Monetary Fund), The National Academies Press, Notre Dame University Press, Ohio State University Press, University of Pittsburgh Press, and Princeton University Press—participated in this AUPresses cooperative stand.
Organized by the Universidad Nacional Autonoma de Mexico (UNAM), through its press, FILUNI planned and set up the space, while AUPresses staff coordinated the outreach, display set up, and billing for the collective. AUPresses Communications Program Manager Kate Kolendo managed the booth throughout the fair.
London Book Fair
AUPresses continued its partnership with Reed Exhibitions to offer discounted exhibit space within an AUPressesbranded pavilion at the 2020 London Book Fair, which was to be held March 10- 12. A record number of 14 member presses had signed on to participate in the collective: Aarhus University Press, UCL Press, Fordham University Press, Liverpool University Press, University of Minnesota Press, University of Washington Press, Johns Hopkins University Press, Penn State University Press, University of Pennsylvania Press, Georgetown University Press, University of Georgia Press, Notre Dame University Press, Qatar University Press, and UNSW Press/NewSouth Publishing.
Reed offered the exhibiting packages, planned the space, and handled all reservations and billing for booth participants. AUPresses was to provide a staff member for organizational support during the fair. The 2020 London Book Fair was cancelled due to the growing COVID-19 crisis, but planning has already commenced for the 2021 fair.
The New York Rights Fair
AUPresses returned to the New York Rights Fair (NYRF) in 2019 with a cooperative exhibit program. The Association joined with Reed Exhibitions/New York Rights Fair to offer member presses exhibit packages at special rates for the second annual NYRF, which was held at the Jacob Javits Center in NYC on May 29-31, concurrent with Book Expo America (BEA).
Reed/NYRF handled the collection and shipping of books, among a host of other logistics, and AUPresses staff member Kate Kolendo was present at the fair for organizational assistance. NYRF badge holders had full access to the BEA exhibition floor.
The Association had four member presses represented in the AUPresses NYRF collective exhibit: Johns Hopkins University Press, Penn State University Press, University of Georgia Press, and the National Academies Press. The books on display were donated to the Housing Works Bookshop at the conclusion of the fair.
The Clipping Service Program enables participating presses to track their publicity efforts at a reduced cost via BurrellesLuce (the US leader in media monitoring). BurrellesLuce sends digital clips for 11 participating member presses to the central office, where they are sorted and distributed via email.
Member Discount Programs
Members are eligible for discounted access to the NetGalley digital galley service. NetGalley offers the real-time transmission of digital galleys and multimedia press kits. Publishers can also allow readers to request a printed galley. NetGalley now has more than 380,000 registered readers in the US and UK, including librarians, booksellers, bloggers, reviewers, and instructors. AUPresses members may request online demonstrations of the service.
Association members have access to the Publisher Alley sales analysis tool at discounted rates. Publisher Alley is an online database of inventory and sales information offered through GOBI Library Solutions from Ebsco.